Creating more for your future always involves a hard part. The period between getting started and getting finished where desired levels of performance are eluding you. When things become hard most people stop. Yet it is precisely in these moments that performance is created.

Give anyone the right conditions and they will perform. Including your competitors. Competitive advantage is created by people performing when the competition is panicking. A high performance culture enables people to deliver their best when times are at their toughest.